STRATEGY

• Developing clear, concise and consistent messaging shared across all platforms

• Lobbying for local awards and recognitions

• Creation and execution of strategic consumer-facing PR campaigns

MEDIA EXPERIENCES

• Conceptualizing, sourcing and shipping of creative media mailers to ensure product gets in the hands of influential media

• Ongoing media and influencer seeding

• Coordination of media and influencer visits

OUTREACH

• Creating strategic long- and short-lead pitch plans 

• Conducting reactive and consistent proactive outreach to top-tier media outlets, ensuring that your business is top of mind with target consumers and tailored media 

PRESS MATERIALS

• Writing press kit, strategic messaging and positioning

• Writing and disseminating press releases, announcements, calendar listings and targeted pitches designed to drive optimal awareness and positive sentiment