MEDIA RELATIONS

STRATEGY

  • Developing clear, concise and consistent messaging shared across all platforms

  • Lobbying for local awards and recognitions

  • Creation and execution of strategic consumer-facing PR campaigns

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MEDIA EXPERIENCES

  • Conceptualizing, sourcing and shipping of creative media mailers to ensure product gets in the hands of influential media

  • Ongoing media and influencer seeding

  • Coordination of media and influencer visits

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OUTREACH

  • Creating strategic long- and short-lead pitch plans 

  • Conducting reactive and consistent proactive outreach to top-tier media outlets, ensuring that your business is top of mind with target consumers and tailored media 

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PRESS MATERIALS

  • Writing press kit, strategic messaging and positioning

  • Writing and disseminating press releases, announcements, calendar listings and targeted pitches designed to drive optimal awareness and positive sentiment 

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