Developing clear, concise and consistent messaging shared across all platforms

Lobbying for local awards and recognitions

Creation and execution of strategic consumer-facing PR campaigns

Conceptualizing, sourcing and shipping of creative media mailers to ensure product gets in the hands of influential media

Ongoing media and influencer seeding

Coordination of media and influencer visits

Creating strategic long- and short-lead pitch plans 

Conducting reactive and consistent proactive outreach to top-tier media outlets, ensuring that your business is top of mind with target consumers and tailored media 

Writing press kit, strategic messaging and positioning

Writing and disseminating press releases, announcements, calendar listings and targeted pitches designed to drive optimal awareness and positive sentiment