Have you heard?
CJPR's extensive relationships with local New England and national media directly benefits our client's success. Together we create strategic media programs designed to drive optimal awareness, education and excitement around our client's products, restaurants and services and position them in a positive light among consumers.
While each CJPR client's media plan is customized based on agreed upon objectives, below are examples of CJPR's expertise.
STRATEGY
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Developing clear, concise and consistent messaging shared across all platforms
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Lobbying for local awards and recognitions
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Creation and execution of strategic consumer-facing PR campaigns
MEDIA EXPERIENCES
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Conceptualizing, sourcing and shipping of creative media mailers to ensure product gets in the hands of influential media
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Ongoing media and influencer seeding
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Coordination of media and influencer visits
OUTREACH
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Creating strategic long- and short-lead pitch plans
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Conducting reactive and consistent proactive outreach to top-tier media outlets, ensuring that your business is top of mind with target consumers and tailored media
PRESS MATERIALS
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Writing press kit, strategic messaging and positioning
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Writing and disseminating press releases, announcements, calendar listings and targeted pitches designed to drive optimal awareness and positive sentiment
