Shaq Eye Gear
Born out of 4-year collaboration on the Shaquille O’Neal Eyewear Collection, Shaq and Zyloware have teamed up to create a line of high-performance eyewear that protects your eyes wherever your day takes you. Shaq Eye Gear creates everyday protective eyewear solutions infused with Shaq’s trademark fun and active style. Utilizing Zyloware’s 97-year heritage of innovative design and fine craftsmanship, our frames are built for protection with comfort, durability, and maximum visual acuity for all day wear so you are covered wherever you are.
The Longfellow Bar at Alden & Harlow
Award-winning chef and restaurateur Michael Scelfo presents The Longfellow Bar at Alden & Harlow, a neighborhood bar and restaurant located in the historic Café Algiers space directly above his flagship restaurant at 40 Brattle Street in Harvard Square. The two-story space is named after famed architect Alexander Wadsworth Longfellow, who along with his business partners Frank Alden and Alfred Harlow created Brattle Hall in 1889; the updated design is inspired by Scelfo’s ideal retreat to escape and explore his creativity. The food and drinks at The Longfellow Bar continue to explore Chef Scelfo’s forward-thinking approach to experiencing a meal around his kitchen counter. The menu features bar food that is intended to be passed and shared, allowing guests the opportunity to become immersed in a relaxed and tactile approach to eating.
Chef Michael Scelfo of Alden & Harlow welcomes Waypoint, his second Cambridge restaurant. Located at the gateway of Harvard Square at 1030 Massachusetts Avenue, “waypoint” often means a plot point on a map. For Chef Scelfo, it signals a natural next step along his culinary journey. The menu at Waypoint reflects his forward-thinking approach to coastally-inspired fare, combining approachable ideas and ingredients with elements that are unexpected.
PJO On Demand
PJO On Demand offers the opportunity to workout with Master Instructor and mindful movement expert PJ O'Clair's via her brand-new video on demand platform. Members gain unlimited access to dozens of workouts and movement labs including Movement Mobility, Movement Lab, Pilates, "Fit Over 50." With access via Roku, Apple TV, Androidtv, Amazon Fire and more, PJO offers "workouts where you workout" including your favorite streaming devices at home, mobile devices on the go or streaming online. Click read more below to learn more about PJ and sign up for a free 7-day trial!
The Handlebar Bag features an integrated, customizable dashboard to mount all of your favorite devices. We've designed our bag for quick, one-handed access and with thoughtful, flexible storage to suit every style of riding. Our minimal and unobtrusive bike mount features an easy on/off latch, and an integrated shoulder strap allows you to take the bag along on every adventure, on or off the bike.
Alden & Harlow
Helmed by Executive Chef Stephanie Barrett, Alden & Harlow serves thoughtfully-sourced. honest American food in a subterranean, modern and comfortable space. Inspired by the gathering of family and friends at his home kitchen table, Chef/Owner Michael Scelfo and Chef Stephanie prepare bold and flavor-forward food that honors tradition of place in its quality.
Concepts opened its first doors in 1996, in the heart of Harvard Square in Cambridge, MA as one of the first shops to blend the worlds of street, skate and fashion, years before it was commonplace. In the time since, Concepts has combined those authentic roots with a natural ability to convey a narrative and translate brand identity through countless collaborative projects and original products. Concepts has since spread its wings from Boston to New York, Dubai and Shanghai, all while continuing to push boundaries through unmatched projects. With key partners like Nike, Adidas to Birkenstock, Canada Goose and Versace Concepts continues to redefine style and storytelling by fusing streetwear with luxury.
Praxis Performance + Wellness
Founded by internationally-acclaimed master trainer, author and educator PJ O'Clair, Praxis is a boutique fitness studio located at North Shore Crossing in Beverly, Massachusetts. Built by a team of strong, dedicated and empowered athletes that inspire, motivate and support one-another, Praxis offers personalized instruction for body, mind and purpose. PJ and her team knows that movement is essential, but not all movement is for every BODY, so the studio offers programming that helps clientele establish their place in the Praxis community, wherever they may be in their fitness and wellness journey. The state-of-the-art studio and variety of offerings contribute to Praxis' unique atmosphere where all ages, genders, and fitness levels can walk in and feel comfortable and learn from the best in the industry without intimidation or judgement. Read more to learn about the studio's group classes, private training, pre- and post-operative rehab programs and more.
In Good Company
Located on Broadway, in the heart of Southie, In Good Company is an energy and a community rooted in kindness. The gift shop's mission is rooted in the philosophy that when we are kind to ourselves it is easy to be kind to others. Its space, products and people encourage you to embrace your inner badass, step into your worthiness and share that energy with friends, family and neighbors. In Good Company strives to help build a stronger Southie by joining the community together with worthiness and kindness.
Opened in fall 2020 Rossetti Beverly's menu features a mix of traditional Italian recipes fused with modern technique, served alongside innovative cocktails, wine and beer, in a contemporary setting with a deep focus on hospitality. In 1976, Bobby & Steven Rossetti created a recipe for homemade Italian style sausages and started selling a variety selection out of their mother’s kitchen in Revere, MA. Fast forward to present days and now, the Rossetti family and new partner Jason Maynard seek to continue the success, but most importantly, the tradition of the Rossetti family’s commitment to perfectly executed Italian cuisine and exceptional hospitality.
Riser + Tread
The experts in young male mental fitness, Riser+Tread aims to help young guys step up and move forward in their lives through a combination of therapy and coaching. While the typical client is male between 8-25 years of age, R+T's work has spanned the entire age and gender range. Riser+Tread is uniquely feedback-driven and goal-oriented. Their clients leave with concrete steps they can take, strategies they can use, and insight that quickly generates personal momentum.