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branding & design
CLIENT EXPERIENCE
Alden & Harlow
James Beard nominee Chef Michael Scelfo serves thoughtfully sourced, honest American food in a subterranean modern and comfortable space. Inspired by the gathering of family and friends at his home kitchen table, he prepares bold and flavor-forward food that honors tradition of place in its quality.
In Good Company
Located on Broadway, in the heart of Southie, In Good Company is an energy and a community rooted in kindness. The gift shop's mission is rooted in the philosophy that when we are kind to ourselves it is easy to be kind to others. Its space, products and people encourage you to embrace your inner badass, step into your worthiness and share that energy with friends, family and neighbors. In Good Company strives to help build a stronger Southie by joining the community together with worthiness and kindness.
Praxis Performance + Wellness
Founded by internationally-acclaimed master trainer, author and educator PJ O'Clair, Praxis is a boutique fitness studio located at North Shore Crossing in Beverly, Massachusetts. Built by a team of strong, dedicated and empowered athletes that inspire, motivate and support one-another, Praxis offers personalized instruction for body, mind and purpose. PJ and her team knows that movement is essential, but not all movement is for every BODY, so the studio offers programming that helps clientele establish their place in the Praxis community, wherever they may be in their fitness and wellness journey. The state-of-the-art studio and variety of offerings contribute to Praxis' unique atmosphere where all ages, genders, and fitness levels can walk in and feel comfortable and learn from the best in the industry without intimidation or judgement. Read more to learn about the studio's group classes, private training, pre- and post-operative rehab programs and more.
Shaq Eye Gear
Born out of 4-year collaboration on the Shaquille O’Neal Eyewear Collection, Shaq and Zyloware have teamed up to create a line of high-performance eyewear that protects your eyes wherever your day takes you. Shaq Eye Gear creates everyday protective eyewear solutions infused with Shaq’s trademark fun and active style. Utilizing Zyloware’s 97-year heritage of innovative design and fine craftsmanship, our frames are built for protection with comfort, durability, and maximum visual acuity for all day wear so you are covered wherever you are.
Yellow Door Taqueria
With two successful locations situated in Dorchester’s Lower Mills and the South End’s bustling Ink Block community, the Yellow Door Taqueria restaurants highlight California-inspired Mexican fare, as well as an innovative, rotating cocktail program. Co-owned by Dropkick Murphys front man, Ken Casey and power-couple Brian O’Donnell and tv personality Taniya Nayak (HGTV, Food Network), the cozy, neighborhood bars offer powerhouse cocktails, “Cali-Mex” fare and tacos with a twist, all set within a lively and vibrant setting. The taco destinations are open seven days a week for dinner, with brunch served on weekends.
Arsenal Yards
Along the Charles River, Greater Boston’s next great neighborhood is thriving in the East End of Watertown. Arsenal Yards boasts curated shops, eateries, fitness, and entertainment venues including Buttermilk & Bourbon, Condesa Restaurante Mexicano, Kura Sushi, The Majestic 7, Shake Shack, City Works Eatery & Pour House, Gordon’s Wine, Pure Barre, Roche Bros. Ulta and more. Spanning over one million square feet, Arsenal Yards offers 200,000 sq. ft. of state-of-the-art life science space, home to current biotech tenants SQZ Biotech, Kymera and Arkuda; 300 contemporary apartments at Blvd & Bond; and a 146- room Hampton Inn & Suites by Hilton. With a focus on building community, Arsenal Yards hosts seasonal event series for both residents and visitors, including outdoor musical performances and fitness classes, along with a “Picnic in the Park” series in the summer months and a “Fireside” fire pit activation in winter. Arsenal Yards is a co-development of Boylston Properties and Wilder.
LEXACO
LEXACO is a mom-and-pop-owned jewelry boutique in quaint Harwich Port that is so much more than a shop. The name LEXACO is a fusion of Owners Lisa and Eddie's family initials, with the X as a symbol for where the family's creative roads intersect. From custom engagement rings, to Monahan & Co. Cape Cod Ball Jewelry, to estate jewelry, pottery, handmade cutlery and more, LEXACO is a hidden treasure chest ready to be explored.
Riser + Tread
The experts in young male mental fitness, Riser+Tread aims to help young guys step up and move forward in their lives through a combination of therapy and coaching. While the typical client is male between 8-25 years of age, R+T's work has spanned the entire age and gender range. Riser+Tread is uniquely feedback-driven and goal-oriented. Their clients leave with concrete steps they can take, strategies they can use, and insight that quickly generates personal momentum.
Sin City Superette
Located in the heart of Lynn, Sin City Superette offers the community grocery staples, pantry items, household essentials, hygienic supplies, grab-n-go prepared foods (including hot food), and so much more. Renowned Chef Rachel Miller of Nightshade Noodle Bar works with local farmers, fishermen/women, produce vendors and chefs to bring in a variety of products that are relevant to the Lynn community’s needs.
Concepts Intl.
Concepts opened its first doors in 1996, in the heart of Harvard Square in Cambridge, MA as one of the first shops to blend the worlds of street, skate and fashion, years before it was commonplace. In the time since, Concepts has combined those authentic roots with a natural ability to convey a narrative and translate brand identity through countless collaborative projects and original products. Concepts has since spread its wings from Boston to New York, Dubai and Shanghai, all while continuing to push boundaries through unmatched projects. With key partners like Nike, Adidas to Birkenstock, Canada Goose and Versace Concepts continues to redefine style and storytelling by fusing streetwear with luxury.
Nightshade Noodle Bar
From Chef Rachel Miller, Nightshade Noodle Bar brings French & Vietnamese inspired seafood to the vibrant heart of downtown Lynn, featuring tasting menus, chic jungle vibes, tropical cocktails & curated natural wines. Nightshade Noodle bar specializes in 7-14 course tasting menus featuring Vietnamese & French inspired seafood & noodle dishes. While a la carte items are available, the blind tasting menu option is highly recommended. With guests’ preferences in mind, Chef Rachel Miller creates course after course to specifically satisfy diners’ palettes.
Rossetti Beverly
Opened in fall 2020 Rossetti Beverly's menu features a mix of traditional Italian recipes fused with modern technique, served alongside innovative cocktails, wine and beer, in a contemporary setting with a deep focus on hospitality. In 1976, Bobby & Steven Rossetti created a recipe for homemade Italian style sausages and started selling a variety selection out of their mother’s kitchen in Revere, MA. Fast forward to present days and now, the Rossetti family and new partner Jason Maynard seek to continue the success, but most importantly, the tradition of the Rossetti family’s commitment to perfectly executed Italian cuisine and exceptional hospitality.
The Fed
Located in the newly renovated Langham, Boston, The Fed is reminiscent of a 1920’s era private cocktail lounge, harkening back to the time period of the iconic building’s inception as the Federal Reserve Bank of Boston. With Beverage Manager Paige McGroarty at the helm of the bar program, The Fed serves a selection of proprietary offerings from Cambridge Brewing Company, Bully Boy Gin and Knob Creek Bourbon.
Crosby's Coffeehouse
Crosby's Coffeehouse is a woman-owned, independent coffee shop in Wrentham, Massachusetts, serving locally-roasted coffee, baked goods, and good vibes. Crosby’s Coffeehouse takes pride in creating a unique customer experience that goes beyond delicious coffee. Serving locally roasted, specialty grade brews crafted to customers' preference seven-days-a-week, Crosby’s provides a warm, relaxing and fun environment; a place where people know they will feel welcomed.
OCTO PD
OCTO is a nimble, innovative product development firm that designs a wide array of products, services and experiences for clients in Integrated Technology Solutions, Med Tech & Healthcare, Software & Apps, Consumer Products and Brand Experiences. OCTO understands that businesses need systems thinkers and systems creators so they combine your expertise, their diverse experience and knowledge with a systems approach to help teams explore new ways of problem solving, identify opportunities and deliver sustainable solutions.
Route Werks
The Handlebar Bag features an integrated, customizable dashboard to mount all of your favorite devices. We've designed our bag for quick, one-handed access and with thoughtful, flexible storage to suit every style of riding. Our minimal and unobtrusive bike mount features an easy on/off latch, and an integrated shoulder strap allows you to take the bag along on every adventure, on or off the bike.
The Longfellow Bar at Alden & Harlow
Located in the heart of Harvard Square, The Longfellow Bar is a neighborhood bar and restaurant located in the historic Café Algiers space. The menu features bar food that is intended to be passed and shared, allowing guests the opportunity to become immersed in a relaxed and tactile approach to eating.
GRANA
Located in the former great hall of the Federal Reserve Bank of Boston, original soaring ceilings, ornate moldings and fixtures, lush velvet furniture and a world-class art collection provide a dining experience unlike any other. Chef Stephen Bukoff's menu features an approachable and shareable array of Italian dishes.
PJO On Demand
PJO On Demand offers the opportunity to workout with Master Instructor and mindful movement expert PJ O'Clair's via her brand-new video on demand platform. Members gain unlimited access to dozens of workouts and movement labs including Movement Mobility, Movement Lab, Pilates, "Fit Over 50." With access via Roku, Apple TV, Androidtv, Amazon Fire and more, PJO offers "workouts where you workout" including your favorite streaming devices at home, mobile devices on the go or streaming online. Click read more below to learn more about PJ and sign up for a free 7-day trial!
Seabiscuit
In 2021, husband and wife duo Greta and Andrew Platt, owners of Somerville’s beloved bakery, The Biscuit, acquired East Boston’s KO Pies and merged the concepts into what is now known as Seabiscuit. Located just minutes from Boston’s Logan International Airport, Seabiscuit offers worldly flavors inspired by Greta Platt’s French culinary education and former-USSR childhood, Andrew Platt’s Canadian-Californian roots, and KO Pies owner Sam Jackson’s Australian flare, all of which merge together into a surprisingly seamless, one-of-a-kind food and beverage program. With magnificent waterfront views of the Boston skyline, Seabiscuit is a hidden gem worth being discovered.
Waypoint
The name "Waypoint" reflects Chef Michael Scelfo's forward-thinking approach to coastally-inspired fare, combining approachable ideas and ingredients with elements that are unexpected. The menu features items from Waypoint’s raw bar, the freshest, most innovative crudos, caviar service, pizzas, pasta and snacks.
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