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    Shaq Eye Gear

    Born out of 4-year collaboration on the Shaquille O’Neal Eyewear Collection, Shaq and Zyloware have teamed up to create a line of high-performance eyewear that protects your eyes wherever your day takes you. Shaq Eye Gear creates everyday protective eyewear solutions infused with Shaq’s trademark fun and active style. Utilizing Zyloware’s 97-year heritage of innovative design and fine craftsmanship, our frames are built for protection with comfort, durability, and maximum visual acuity for all day wear so you are covered wherever you are.

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    Route Werks

    The Handlebar Bag features an integrated, customizable dashboard to mount all of your favorite devices. We've designed our bag for quick, one-handed access and with thoughtful, flexible storage to suit every style of riding. Our minimal and unobtrusive bike mount features an easy on/off latch, and an integrated shoulder strap allows you to take the bag along on every adventure, on or off the bike.

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    Concepts Intl.

    Concepts opened its first doors in 1996, in the heart of Harvard Square in Cambridge, MA as one of the first shops to blend the worlds of street, skate and fashion, years before it was commonplace. In the time since, Concepts has combined those authentic roots with a natural ability to convey a narrative and translate brand identity through countless collaborative projects and original products. Concepts has since spread its wings from Boston to New York, Dubai and Shanghai, all while continuing to push boundaries through unmatched projects. With key partners like Nike, Adidas to Birkenstock, Canada Goose and Versace Concepts continues to redefine style and storytelling by fusing streetwear with luxury.

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    Brightbar Boston

    Brightbar Boston prides itself on offering clients a safe alternative to other harmful tanning methods, ensuring clients' skin retains the healthiest glow possible. Over time, sun exposure can lead to several different types of skin cancers, as well as unsightly visible damage like wrinkles, sunspots or sagging skin. Brightbar Boston is dedicated to clients' safety and are here to provide the education and tools needed to enjoy the sun safely while protecting the healthy skin you're in! 1:1 sessions with sprayologists are tailored to clients' individual needs, so they always leave with a perfect bronze. All of Brightbar Boston's products are eco-friendly, made with natural and anti-aging ingredients and safe for all skin tones/types.

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    PJ O'Clair

    PJ O’Clair is the owner of award-winning STOTT PILATES® Licensed Training Centers where she teaches a variety of group classes and sees a full schedule of private clients in addition to conducting numerous teacher-training courses in a variety of movement modalities. She’s a Merrithew Health & Fitness™ Master Instructor Trainer and an integral member of their internal programming and presenting team representing ZEN●GA™ Mindful movement, STOTT PILATES® and CORE™ Athletic Conditioning & Performance Training™ programs. Since the late 1990’s she has been presenting at conferences for fitness professionals on behalf of MH&F in more than 14 countries and has programmed and starred in over 60 of MH&F’s DVDs. Additionally, PJ is a Senior Master course instructor for TRX® and holds certifications with ACE, Spinning® and Zumba®.

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    The Longfellow Bar at Alden & Harlow

    Award-winning chef and restaurateur Michael Scelfo presents The Longfellow Bar at Alden & Harlow, a neighborhood bar and restaurant located in the historic Café Algiers space directly above his flagship restaurant at 40 Brattle Street in Harvard Square. The two-story space is named after famed architect Alexander Wadsworth Longfellow, who along with his business partners Frank Alden and Alfred Harlow created Brattle Hall in 1889; the updated design is inspired by Scelfo’s ideal retreat to escape and explore his creativity. The food and drinks at The Longfellow Bar continue to explore Chef Scelfo’s forward-thinking approach to experiencing a meal around his kitchen counter. The menu features bar food that is intended to be passed and shared, allowing guests the opportunity to become immersed in a relaxed and tactile approach to eating. 

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    Chef Michael Scelfo of Alden & Harlow welcomes Waypoint, his second Cambridge restaurant. Located at the gateway of Harvard Square at 1030 Massachusetts Avenue, “waypoint” often means a plot point on a map. For Chef Scelfo, it signals a natural next step along his culinary journey. The menu at Waypoint reflects his forward-thinking approach to coastally-inspired fare, combining approachable ideas and ingredients with elements that are unexpected. 

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    Alden & Harlow

    Helmed by Executive Chef Stephanie Barrett, Alden & Harlow serves thoughtfully-sourced. honest American food in a subterranean, modern and comfortable space. Inspired by the gathering of family and friends at his home kitchen table, Chef/Owner Michael Scelfo and Chef Stephanie prepare bold and flavor-forward food that honors tradition of place in its quality.

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    Rossetti Beverly

    Opened in fall 2020 Rossetti Beverly's menu features a mix of traditional Italian recipes fused with modern technique, served alongside innovative cocktails, wine and beer, in a contemporary setting with a deep focus on hospitality. In 1976, Bobby & Steven Rossetti created a recipe for homemade Italian style sausages and started selling a variety selection out of their mother’s kitchen in Revere, MA. Fast forward to present days and now, the Rossetti family and new partner Jason Maynard seek to continue the success, but most importantly, the tradition of the Rossetti family’s commitment to perfectly executed Italian cuisine and exceptional hospitality.

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    Riser + Tread

    The experts in young male mental fitness, Riser+Tread aims to help young guys step up and move forward in their lives through a combination of therapy and coaching. While the typical client is male between 8-25 years of age, R+T's work has spanned the entire age and gender range. Riser+Tread is uniquely feedback-driven and goal-oriented. Their clients leave with concrete steps they can take, strategies they can use, and insight that quickly generates personal momentum.

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